Jackson Wild recognizes an active impact campaign that extends conservation beyond the screen to inspire measurable on-the-ground change through education, policy change and engagement and outreach.
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The goal of Humane Society International’s #SaveRalph campaign is to raise awareness and to change laws to ban cosmetic testing on animals in target countries which together make up 50% of the global beauty market. The 16 target countries include Brazil, Canada, Chile, Mexico, South Africa, the United States and 10 Southeast Asian nations (ASEAN). In support of this campaign goal, to date we have collected well over four million signatures of individuals who have seen Save Ralph and signed petitions supporting a cosmetic testing ban in their country, and the film has been viewed well over 150 million times on social media platforms, generating significant campaign awareness and global reach.
Mexico became the first country in North America to ban cosmetic testing on animals! Lawmakers unanimously passed the bill after HSI-Mexico’s multi-year #BeCrueltyFree campaign and months of tremendous public interest and advocacy sparked by HSI’s Save Ralph film, which led to more than 1.3 million petition signatures in support of the bill!
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The goal of the YOUTH v GOV campaign is to shine a spotlight on the U.S. government’s historical role in creating the climate crisis, and to educate, inspire and activate young people to hold their governments and elected officials accountable. The campaign will grow public awareness and support for the plaintiffs and their case, build federal government support for the young people holding their government accountable, drive state-level policy change, and advance civics literacy and increase understanding of the role of the Constitution in environmental justice for middle/high school, university, and law school students.
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The Arctic campaign has brought more than 15 million visitors to the film's website, set a new record for the largest public comment period in US history with 6.3 letters recognized by the US Fish and Wildlife Service, and had an executive order pausing oil and gas development inside the Arctic Refuge from President Biden on DAY ONE of his presidency. The heart of the campaign's success has been the adoption of strategies and emerging technologies which have helped us differentiate impact marketing strategies across multiple platforms, meeting audiences with strategic messages most likely to pique their interests and align with their ideological worldviews. In this way, we have made the fight for the Arctic Refuge a more bipartisan issue, supported by 70% of Americans (according to independent polling) from across the political spectrum.
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Sound Off Films worked alongside Protect our Winters, professional snowboarder Jeremy Jones, Director Josh Murphy of Liars and Thieves, and Teton Gravity Research to strategize and execute an integrated impact campaign focused on creating a new coalition of environmental voters. To achieve this, we targeted 6 battleground states with large outdoor recreation economies that could decide both the 2020 presidential election and how our local and federal representatives tackle climate change. Using trusted sources to relay our messaging (including groups like Backcountry Hunters and Anglers, business owners, and outdoor athletes), we were able to earn 7M+ impressions, reach 6M+ people, produce over 25 hyper local events with thousands of attendees, organize a Capitol Hill screening with Sen. Heinrich, and register 50% of our most engaged audiences to vote.
"Coming from a family of conservative hunters, I really relate to this...The core morals shared between so many are there, the disconnect just comes with misleading information lumped with alternative agendas." - Colorado Screening Attendee
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Screened to leadership during the 2021 legislative session, the film’s narrative aided in the state legislature realizing the critical need to invest in the protection of the Florida Wildlife Corridor for wildlife, people and the economy. Ultimately, the campaign succeeded in persuading the Florida legislature, on April 27, 2001, to pass the Florida Wildlife Corridor Act, with bipartisan unanimous support and invest $300 million in land conservation within the Florida Wildlife Corridor via the Florida Forever Program. The purpose of the act, and of the Corridor itself, is “to create incentives for conservation and sustainable development while sustaining and conserving the green infrastructure that is the foundation of Florida’s economy and quality of life.”
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Through its international release in cinemas and on Apple TV+, The Elephant Queen film has inspired millions of people around the world towards a greater understanding and appreciation of elephants and the environment. The Elephant Queen mobile cinema and outreach programme is amplifying that effect in Kenya, where the film was made and where people live alongside elephants at the forefront of elephant conservation.
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